About Us

Soufflesong is an indie Lolita-Fashion brand based in China, established in 2014. With the concept of succeeding in popularizing the Lolita subculture and regarding Lolita clothing as our expression, we have developed a mature network covering product design, manufacturing and marketing. While making every effort to design exquisite Lolita clothing, we are actively promoting this new pop culture to make the market and culture achieve a win-win situation.


The Neverland Collection honors the Gothic Lolita and traditional Chinese Lolita style. Made up of a dark nature and melancholy style with totems of crossbones, roses, thorns, angels, demons and more the Neverland collection contains a rock and roll influence. The Neverland collection is a fierce new style that is completely different from other Lolita collections. The Neverland collection successfully combines the foundational outfits of traditional Chinese Lolita style with Cheongsams.


The Girls’ Dream of Hana Collection is inspired by Sweet Lolita and Country Lolita. The Girls’ dream of Hana designs are pink, pastel blue, with light and soft color to augmented effect of aesthetics. The printings on bustles are fresh flowers and horticulture sceneries. Girls’ dream of Hana vision is to create Victorian styled fashion, Barocco style, and Rococo style. Girl’s Dream of Hana also presents more mature design concepts that use flowers as the main theme in heavy but soft colors combined with slender patterns.


Roses Valley‘s vision is to create a high-end collection that represents vintage and royal styles of Lolita Fashion. This collection is affordable luxury derived from the dresses of French palaces, with inspiration derived from the Medieval Century of Europe, showing brilliant colors, mysterious, and religious belief in stories created on bustles. By stamping palace stories on the bustles and changing the leg-of-mutton sleeves into puff sleeves, Roses Valley retrenches the intricacy of palace dresses into compendious Lolita dresses.